GIIAS 2026 Sees Fierce Competition Among Car Brands, Toyota Leads Vehicle Orders
GIIAS 2026 Sees Fierce Competition Among Car Brands, Toyota Leads Vehicle Orders
GIIAS 2026 once again became a major highlight of Indonesia’s automotive industry. Held from July 30 to August 9, 2026, at the Indonesia Convention Exhibition (ICE), BSD City, Tangerang, the exhibition brought together dozens of automotive brands from various countries and showcased an increasingly diverse range of vehicles for Indonesian consumers.
Public enthusiasm was also reflected in the number of Vehicle Purchase Orders (SPK) recorded by several brands during the exhibition.
Vehicle Purchase Orders from Several Brands at GIIAS 2026:
1. Toyota — 6,175 SPK
2. BYD — 4,000+ SPK
3. Chery — 3,500 SPK
4. Wuling — 3,290 SPK
5. Mitsubishi Motors — 3,212 SPK
6. Geely Group — 3,033 SPK
7. GAC Indonesia — 2,170 SPK
8. Suzuki — 1,336 SPK
9. Isuzu — 1,180 SPK
10. iCAR — 1,000+ SPK
11. Jetour — 1,038 SPK
12. Daihatsu — 592 SPK
13. BAIC — 407 SPK
These figures highlight the increasingly dynamic competition within Indonesia’s automotive industry. Well-established brands continue to benefit from strong consumer demand, while newer brands are gaining attention through technology, design, features, and electrified vehicle offerings.
Chinese Automotive Brands Become Increasingly Competitive
The growing presence of Chinese automotive brands was one of the notable developments at GIIAS 2026. BYD, Chery, Wuling, Geely, GAC, and iCAR are strengthening competition in Indonesia’s automotive market.
At the same time, Japanese brands such as Toyota, Mitsubishi Motors, Suzuki, Daihatsu, and Isuzu continue to demonstrate their competitiveness.
This development gives consumers more choices, with vehicles offering different technologies, features, and characteristics.
Technology and Electrification Take Center Stage
Competition in the automotive industry is no longer driven solely by price and design. Technology, features, efficiency, as well as electric and hybrid vehicles are increasingly becoming important considerations for consumers.
With more vehicle options available, consumers need to consider not only which vehicle best suits their needs, but also how the vehicle will be managed and protected throughout its ownership.
After Buying a Car, Don't Forget About Protection
Cars are used for a wide range of activities and remain exposed to various risks while on the road. Therefore, vehicle insurance can be one option to consider for protection, helping manage potential financial risks in accordance with the benefits, covered risks, exclusions, and terms stated in the policy.
Owning a vehicle is not only about choosing the right car, but also about preparing the right protection for it.
GIIAS 2026 and the Future of Indonesia's Automotive Industry
The increasingly competitive automotive market, wider range of vehicle choices, and continued technological developments show that Indonesia's automotive industry is moving forward.
For consumers, having more choices is certainly an advantage. However, beyond considering price, design, and features, understanding vehicle protection is also an important part of responsible car ownership.
For more information about vehicle insurance and protection from tob Insurance, contact Customer Care at 021-3117-8000 or WhatsApp 0823-7035-1000.
A new vehicle brings new experiences. Make sure its protection is ready too.
